Pro Plan Frequently Asked Questions

Every ingredient in Pro Plan formulas serves a specific purpose. Every dry Pro Plan formula (except dry cat UTH) starts with real meat, poultry, or fish as the first ingredient followed by the addition of healthy grains, vitamins and minerals to provide pets with 100% of the nutrition they need to thrive. Every bowl of Pro Plan contains 100% of a dog’s or cat’s nutritional requirements for their specific life-stage and unique needs. Learn more about ingredients on package label or on the Pro Plan product pages.

Purina Pro Plan offers both grain-free wet dog food formulas and grain-free dry and wet cat food formulas that provide science-based nutrition and high-quality ingredients. While Pro Plan has no grain-free dry dog formulas, it does offer some no corn, wheat, or soy formulas. To find the right Purina Pro Plan formula for your pet, use the Pro Plan MyPlan tool.

No, select dry Pro Plan formulas contain probiotics. Look for the guaranteed live probiotics burst and/or language on the packaging to ensure you’re choosing a formula that contains probiotics.

Learn more about the Pro Plan probiotic pet food formulas or shop probiotic dog food and probiotic cat food.

Yes, Purina Pro Plan cat foods always contain taurine. This important amino acid is essential for the proper functioning of a cat’s vision, heart muscle, digestive and reproductive system. To find the right Pro Plan formula for your cat, use our MyPlan tool.

An ingredient realignment or minor shift of ingredients means that the order of the ingredients has changed.  For example, if salmon meal was the 9th ingredient in a previous formula, in the reformulated product it might now be the 8th ingredient. 

Yes, Purina Pro Plan is good for dogs and cats. Backed by 500+ Purina scientists, including nutritionists, behaviorists, and veterinarians, Pro Plan dog food and Pro Plan cat food formulas offer advanced nutrition and the highest quality ingredients to nourish your pet’s best life. Pro Plan is recommended by veterinarians. To find the right Pro Plan formula for your dog or cat and a custom feeding guide, use the Pro Plan MyPlan tool.

Pro Plan offers more than 175 formulas with advanced nutrition to support specific nutritional needs and taste preferences. For an expert recommendation on which Purina Pro Plan is best for your dog or cat and a custom feeding guide, use the Pro Plan MyPlan tool.

Probiotics are live microorganisms that, when consumed in adequate amounts, have a health benefit to the pet. Learn more about the Pro Plan probiotic pet food formulas. 

The probiotics in select dry Purina Pro Plan formulas can exert a positive impact on digestive health by balancing the levels of bacteria in your pet’s intestines. These probiotics can also help support immune health. Learn more about the Pro Plan probiotic pet food formulas. 

Purina has been studying probiotics and pet nutrition for decades. Most probiotics cannot survive different variables such as temperature.

We carefully chose a probiotic that is robust and stable enough to survive our pet food manufacturing process, transportation and storage.

The probiotic we chose is safe for both dogs and cats, delivering a positive benefit for your pet. Learn more about the Pro Plan probiotic pet food formulas. 

Yes, the strain we added to select Pro Plan probiotic dog food and probiotic cat food formulas is also a strain found in numerous human food and beverage products. Learn more about the Pro Plan probiotic pet food formulas.

Because we chose a stable and robust probiotic for our select dry formulas, mixing water, wet food, or toppers with your Pro Plan probiotic pet food will not damage or kill the probiotic.

Probiotics are live microorganisms that, when consumed in adequate amounts, have a health benefit to the pet.

Prebiotics are dietary fibers that serve as a food source for probiotics.

Select Pro Plan dry formulas contain both probiotics and natural prebiotic fiber to support digestive health. Learn more about the Pro Plan probiotic pet food formulas and where to buy these products.

Different probiotic strains can have different health benefits in your pet.

The probiotic in select Pro Plan dry pet food helps maintain digestive health in healthy dogs and cats.

FortiFlora is a Purina Pro Plan Veterinary probiotic supplement. It contains a different probiotic strain, proven to promote normal intestinal microflora. FortiFlora is used for the dietary management of cats and dogs with diarrhea. It also promotes a healthy immune system.

If you have any concerns or questions, consult your veterinarian. Your vet can help you choose the right diet and probiotic approach for the specific condition of your pet.

Purina Pro Plan LiveClear Dry Cat Food was evaluated by scientists at the labs of the Good Housekeeping Institute. These independent experts reviewed the LiveClear product for effectiveness. They also reviewed the packaging and marketing for truth and accuracy. The Good Housekeeping Seal is not only prestigious, it also comes with a 2-year limited warranty from Good Housekeeping to back it up.

If any product that bears the Good Housekeeping limited Seal proves to be defective within two years from the date it was first sold to a consumer by an authorized retailer, Good Housekeeping will refund the purchase price (up to $2,000) or, at Good Housekeeping's sole discretion, replace the product."

Purina Pro Plan LiveClear is available at a variety of pet specialty and online retailers, including PetSmart, PetCo, Chewy and Amazon. Learn where to buy LiveClear or read more about allergen reducing cat foods. 

• We’ve updated Purina Pro Plan Complete Essentials dry dog food formulas to help dog owners add more variety to their dog’s diet by making it easier to transition between our multiple Complete Essentials Formulas.
• When introducing a pet to a new food, we recommend gradual diet change (10% increments) to avoid digestive upset. Learn more about switching your dog's food and find a dog food transition schedule here.
• Recipe changes are part of an ongoing process of continuous improvement to provide better products to our consumers and their pets. All recipe changes are made by our pet experts, which includes veterinary nutritionists.

• We would not expect dogs to lose weight on the new Purina Pro Plan Complete Essentials dry dog food formulas, and we recommend you consult with your veterinarian to ensure there are not underlying health conditions.
• We also suggest you review the recommended feeding chart on the bag to make sure you are feeding the right amount. It’s possible the new formula may have different recommendations based on the recipe changes.
• While these changes should not be enough to result in significant weight loss, it’s important to monitor your dog’s body condition. The feeding recommendations are a good place to start for an average, active adult dog, but the exact amount of food your dog requires will need to be adjusted according to age, activity, and environment.

Yes, all Purina Pro Plan Complete Essentials dry dog food formulas underwent feeding trials to assess digestibility, stool quality, and palatability and met our industry leading global standards.

While we don’t typically recommend transitioning dog food for minimal ingredient changes, some dogs with sensitivity to diet changes may benefit from a diet transition to the new formula.

• When introducing a pet to a new food, we recommend gradual diet change (10% increments) to avoid digestive upset.
• When a pet's diet is changed, it should be done gradually over a 7-10 day period by adding small amounts of new food to the food the pet is currently being fed.
• On the first day, we recommend mixing 10% of the new food with 90% of the current food.
• Each day, increase the amount of the new food while decreasing the amount of the current food.
• A gradual diet change will help prevent a refusal to eat or vomiting/diarrhea, which often occurs when sudden changes are made in a pet's diet.
• We recommend that you follow the weight reduction guidelines for overweight pets.

All cats, regardless of gender or breed, carry allergens in their saliva. When cats groom themselves, they spread the saliva onto their hair & dander. As the cat sheds, the allergen on the hair and dander is dispersed throughout the home. When cats eat LiveClear, the key ingredient binds to the Fel d 1 allergen in cat saliva and neutralizes it — simply, and safely.

According to a landmark Purina study, Pro Plan LiveClear has been shown to reduce the major allergen in cat hair and dander by an average of 47% starting in the 3rd week of daily feeding.

Yes, your cat will continue to produce Fel d 1 while eating Pro Plan LiveClear. The key ingredient in LiveClear simply neutralizes the Fel d 1 allergen in cats' saliva. This is a safe, feline-friendly approach and does not interfere with Fel d 1 production or the cat’s overall physiology.

Pro Plan LiveClear doesn’t affect your cat’s overall physiology. In fact, your cat will continue to produce allergens and shed as normal. The key ingredient in LiveClear, a specific protein found in eggs, simply binds to the Fel d 1 allergen in cats’ saliva and neutralizes it, safely.   

All cats produce the major cat allergen Fel d 1 — regardless of breed, age, hair length, sex or body weight. During a landmark Purina study, 97% of cats fed LiveClear cat food showed decreased levels of active Fel d 1 on their hair and dander, starting in the 3rd week of daily feeding.

Pro Plan LiveClear currently comes in one kitten formula, five adult cat formulas and one senior cat formula. Read more about Pro Plan LiveClear allergen reducing cat foods or follow the below links to each of those products. 

• LiveClear Kitten Chicken & Rice Formula
• LiveClear Adult Chicken & Rice Formula 
• LiveClear Adult Salmon & Rice Formula 
• LiveClear Adult Sensitive Skin & Stomach Formula
• LiveClear Adult Indoor Formula Turkey & Rice
• LiveClear Adult Weight Management Formula Chicken & Rice
• LiveClear Adult 7+ Prime Plus Longer Life Formula Chicken & Rice

Yes, Pro Plan LiveClear is available for kittens. This allergen-reducing formula is specifically made for kittens up to one year old. Learn more about the Pro Plan LiveClear allergen reducing cat foods.

In order to ensure the best product performance it is recommended that you store LiveClear in a cool, dry place.

You do not need a prescription from your vet for Pro Plan LiveClear. LiveClear is available for purchase online and over the counter at a wide range of retailers. Learn where to buy LiveClear or read more about allergen reducing cat foods. 

You can buy Purina Pro Plan online through UPDATE WITH CURRENT E-RETAILERS, and at Pet Specialty stores including PetSmart, Petco, Pet Supplies Plus and Tractor Supply Company. For an expert recommendation on a formula and where to buy it, use the MyPlan tool.

No. There is not currently a recall of Purina Pro Plan pet food. Pro Plan is made according to Purina’s quality control and safety protocols, which are unsurpassed in the pet food industry. 

To determine how much Pro Plan LiveClear to feed your cat, simply follow the feeding directions on the package that corresponds to the size of your cat.

Yes, you can feed wet food and treats to your cat, but to get the full allergen-reducing effect Pro Plan LiveClear should be your cat’s primary food. Learn where to buy LiveClear or read more about allergen reducing cat foods. 

If you stop feeding Pro Plan LiveClear to your cat, the allergen-reduction effect will stop.

We suggest you review the feeding recommendations on your Pro Plan dog or cat food as some may have changed due to minor differences in caloric content. For more precision, different levels of activity should be taken into consideration. These new feeding guidelines are clearly shown on the Pro Plan packaging. Use our product selector tool to help you choose the right product for your dog or cat. If you have any questions, please contact Purina’s Consumer Care Line at 800-776-7526.

Purina Pro Plan is manufactured at facilities in the USA by Purina, a company committed to improving the lives of pets every day. That’s why every day we strive to pass not only industry standards, but your standards, too. We work hard to earn your trust so you and your pet can live many happy, healthy years together. Learn more about Purina product quality.

Purina Pro Plan and Purina ONE are both science-based pet food brands offering super premium nutrition. Pro Plan offers a broader range of formulas—more than 160 formulas, compared to 50-plus formulas for Purina ONE. The extensive array of Pro Plan formulas provides more specific breed size and special need choices. For example, while Purina ONE offers two Large Breed dry dog formulas, Purina Pro Plan offers eight Large Breed dry dog formulas including Puppy, Adult 7+ Bright Mind, Adult Weight Management, and Sensitive Skin & Stomach options. Pro Plan dry dog food & dry cat food formulas typically feature higher levels of key nutrients, such as antioxidant vitamins, glucosamine, and fatty acids. Additionally, a larger number of Pro Plan dry formulas are fortified with live probiotics for digestive and immune health. Pro Plan formulas are premium-priced compared to Purina ONE but typically require lower feeding amounts. Lastly, Pro Plan is exclusively sold at pet specialty retailers and online, whereas Purina ONE is broadly distributed across all retail channels.

At this time, we have no online coupon offers. However, Pro Plan does offer a rebate. Sign up for our newsletter to be informed when we offer new rebates and special offers.