Visitor Center
Free Family Fun!
The Purina Farms Visitor Center officially reopens for the 2024 season on April 20 & 21. Come take a look at our newly renovated lobby!
Witness high-flying canine athletes, experience up close encounters with farm animals, or visit with adoptable cats and dogs all at the Purina Farms Visitor Center. Daily admission is FREE unless otherwise stated during a special event. Planning on bringing your pet? Please review our Visiting Pet Guidelines linked below. We look forward to seeing you!
2024 Visitor Center Schedule:
Thursday-Sunday | 9:30 a.m. to 3:30 p.m.
October 12-13 | Closed for private events
October 26-27 | Last days open for the 2024 season!
Purina Farms will not be hosting Howl-o-ween Fest in 2024. Check back soon for our 2025 events calendar!
Note: Larger groups (15 or more), including field trips, and birthday parties, need to be scheduled ahead of time. Please email us at purinafarms@purina.nestle.com or call 1-888-688-PETS (7387) between 9a.m. - 4p.m. to inquire about reservations.
Pups Play Yard
Need a space to burn off that puppy energy? Come visit Pups Play Yard now open at Purina Farms! During the Visitor Center open hours, you and your pup can potty and play inside two fenced in pens. While you're here, grab a bite to eat at the Visitor Center concession stand or find your pup's new favorite toy or treat at the Gift Shop. Online registration is required to enter Pups Play Yard, admission is FREE. Dates and times are released by week. Register online!
Magic Shows | Saturdays & Sundays
Enjoy an all-new Magic Show designed to educate guests of all ages about responsible pet care and nutrition while being WOWED by incredible feats of magic! Every Saturday and Sunday at 11:15 a.m. and 2 p.m. your family will delight in an interactive performance in the Purina Farms theater. Audience participation is highly encouraged. Attendance is FREE!
Better With Pets Exhibit
Pets help us socially, mentally and physically. See how pets and people are hardwired to be better together. It starts with understanding and appreciating dogs and cats and their unique qualities, which inspire us to live life to the fullest and make every day, a BETTER day.
The journey starts when you arrive at the Purina Farms Visitor Center and identify yourself as a dog or cat person to receive your personal Pet ID card that can be scanned at stations throughout the exhibit space. Take a closer look at how dogs and cats experience the world to understand more deeply how to connect. Pet ownership is an extremely rewarding experience that requires responsibility and continued dedication together.
Incredible Dog Arena
Enjoy an action-packed performance by the Purina Incredible Dog Team at the Incredible Dog Arena. Featuring some of the most talented canines in the country, the Team consists of more than 20 remarkably gifted dogs and 3 trainers who entertain audiences with extraordinary feats of athleticism and skill. Spectators can watch many different breeds leap into the air to catch a flying disc, run down a ramp and dive into a 50-foot heated pool, or maneuver through a series of jumps and obstacles in an agility course.
The team, which features several rescue dogs, is on a mission to prove that with premium, high-quality nutrition, proper training and lots of unconditional love, any dog has the ability to be truly incredible.
The Purina Farms trainers are always available to answer questions, whether they’re about how to get your dog started on the road to taking part in these exciting events, or just about how to care for your family pet.
Pet Training & Enrichment Center
Dozens of dogs and cats call the Pet Center at Purina Farms home. Inside, you’ll find a 20-foot-tall, multi-level cat house built to include the kind of structures that help cats express their natural behaviors and lead happy, healthy lives. Windows, stairways, and rocking chairs are all part of creating this feline paradise. Visitors can watch the cats interact from a staircase that provides an eye-level view of their home. Some of the dogs and cats at the pet center are up for adoption. Find out more about our adoptable dog program and our adoptable cat program below.
The Pet Center also features educational displays and videos that help visitors better understand pets and the roles they play in people’s lives. One unique display lets visitors experience the scents a dog's sensitive nose perceives while walking through a field.
The Pet Center's staff of professional handlers conducts grooming demonstrations throughout the day and is available to answer questions about pet care and training.
Barn and Play Area
The Barn and Play Area allows both adults and children to interact with a variety of the domestic animals found on a typical working farm. It houses sheep, horses, cows, hogs, rabbits and chickens, among other farm animals. A petting ring in the Barn's nursery area allows children to interact with chicks, piglets and baby rabbits.
The barn also has several interactive areas, with tunnels to crawl through, a rope to swing on, and toys to play with, while demonstrations throughout the day give visitors the chance to try milking a cow.
Purina Farms and Longmeadow Rescue Ranch have teamed up to spotlight adoptable farm animals in the animal barn. Click here for more information.
Purina Event Center
The Purina Event Center hosts a variety of shows, including dog and cat shows where breeders compete for "Best in Show," as well as performance trials that let dogs show off their skills.
Spectators are welcome at any show at the Purina Event Center (unless otherwise noted on the Events Calendar), and all shows are free to attend. Visitors who attend shows can bring their own folding chairs to settle in and watch the action. As always, please ask the owner's permission before petting or touching any dogs or cats at a show.
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