![Tidy Cats cats dressed as scientists](/_gatsby/image/17b738e432c3238c3e3d502410bc0ea0/282fe304f6bf813ff61ff4ef2b28f05e/nav-header_1920x620.png?u=https%3A%2F%2Fwww.purina.com%2Fsites%2Fdefault%2Ffiles%2F2023-02%2Fnav-header_1920x620.png&a=w%3D750%26h%3D242%26fm%3Dpng%26q%3D75&cd=52c55bfbcb7d53b3a82c52642e4010f4)
![Tidy Cats logo](/_gatsby/image/c69100faa8ceac8d4ab4a4153bc764e3/3a55e9a3cb31ec5b7d4de7729d0ab60d/tidycat-logo-235x175.png?u=https%3A%2F%2Fwww.purina.com%2Fsites%2Fdefault%2Ffiles%2F2023-02%2Ftidycat-logo-235x175.png&a=w%3D100%26h%3D74%26fm%3Dpng%26q%3D75&cd=202ae31380a22448d6eb83414ef24663)
![Tidy’s Naturally Strong packaging](/_gatsby/image/6d6ee15be0d3251110b12f9158f79ab3/89c93600785f6e1555486c194acc1d81/landingpage_naturallystrong_tall-desktop_-3200x1602.jpg?u=https%3A%2F%2Fwww.purina.com%2Fsites%2Fdefault%2Ffiles%2F2023-04%2Flandingpage_naturallystrong_tall-desktop_-3200x1602.jpg&a=w%3D750%26h%3D375%26fm%3Djpg%26q%3D75&cd=84dbbf479e9e3a5df5ece53e49dbd37e)
100% Natural 100% Powerful
Finally, a natural cat litter that has outstanding odor-fighting abilities! Naturally Strong is always made from simple ingredients for powerful results. It contains everything you need—and nothing you don’t.
![Tidy Cats Naturally strong features](/_gatsby/image/6a74e624135fd1a899cd52af856f8665/46ae74319a284fe1d13c7b050bf59517/naturallystrong-firstimage_812x600.png?u=https%3A%2F%2Fwww.purina.com%2Fsites%2Fdefault%2Ffiles%2F2023-02%2Fnaturallystrong-firstimage_812x600.png&a=w%3D203%26h%3D150%26fm%3Dpng%26q%3D75&cd=478d0ca24dd001d0dbbb3265d2eb5a1d)
The Litter Lowdown
It’s 100% natural! It’s 100% strong! It’s the best of both worlds! Check out why Tidy’s so excited about this innovation (and why you should be, too).
Naturally Powered Odor Control
![lock icon over a piece of activated charcoal](/_gatsby/image/d15f701851bd8d46fef77a6809b03d56/2287df8df39ba0a889071d83b476d068/icon-coal-812x460.png?u=https%3A%2F%2Fwww.purina.com%2Fsites%2Fdefault%2Ffiles%2F2023-02%2Ficon-coal-812x460.png&a=w%3D200%26h%3D113%26fm%3Dpng%26q%3D75&cd=1111be10152468d35df56f1d1dc87f91)
Activated Charcoal
Activated charcoal in Naturally Strong Unscented acts as a molecule magnet, pulling in odor from the air both in AND around your litter box, and fighting odor on contact
![leaf with a droplet](/_gatsby/image/16965e13c604d4d708bca5ed32f4bbf9/2287df8df39ba0a889071d83b476d068/icon-plant-extracts-812x460.png?u=https%3A%2F%2Fwww.purina.com%2Fsites%2Fdefault%2Ffiles%2F2023-02%2Ficon-plant-extracts-812x460.png&a=w%3D200%26h%3D113%26fm%3Dpng%26q%3D75&cd=4bd4892ea9b3747afe6168762cbc91b1)
Pure Plant Extracts
Derived from pure plant extracts, the light scent in Naturally Strong Clean Lemongrass keeps odors controlled without overpowering your nose, or your home.
![Naturally strong cat litter products](/_gatsby/image/edc4a1b106f9e8c4f329fcd3c31b3d02/46ae74319a284fe1d13c7b050bf59517/naturallystrong-reuse_812x600.png?u=https%3A%2F%2Fwww.purina.com%2Fsites%2Fdefault%2Ffiles%2F2023-04%2Fnaturallystrong-reuse_812x600.png&a=w%3D203%26h%3D150%26fm%3Dpng%26q%3D75&cd=1d7f87dc8c524d6d30638ed3169e389d)
Reuse & Recycle
Tidy’s Naturally Strong packaging is environmentally friendly. The jug is made with 50% post-consumer recycled plastic: each jug incorporates everyday consumer material that otherwise would’ve been thrown out. Plus it's recyclable (just be sure that the lid is twisted on tightly before recycling).