Purina is Helping Create More Safe Spaces for Domestic Abuse Survivors and Their Pets.
Only 20% of domestic violence shelters allow pets. Purina is working hard to change that. Because no one should have to choose between their own safety and leaving the ones they love behind.
The Purple Leash Project
Purina and nonprofit RedRover joined forces to create the Purple Leash Project, with the mission of building more pet-friendly spaces so survivors and their pets can escape and heal together. If you’d like to lend a hand, learn more about how you can get involved.
Abuse Survivors and Their Pets Need Us. Find Out How You Can Help.
You can help us create more safe spaces by purchasing our brands. From 9/1-11/15/2026, Purina will donate $0.05 for every purchase of specially marked packs to RedRover, up to $500k. Find us at select retailers.
Learn More, So You Can Do More
Wear Your Support
Shop items for you and your pet to help inspire others. 100% of your purchase is a donation.
