We like the labels on our foods. That's because we know our pet food is full of nutrients, and that all our ingredients come from high-quality sources. But we also believe that a label needs to reflect results, not just a nice product formulation.
That's why we develop our foods around the outcomes we see in real pets, from a shiny coat to healthy energy, and even to a better life. It's our mission to study how our products affect pets over the course of their entire lives, so we can know that our labels aren't just nice to read, they stand for real results.
In our groundbreaking Life-Span Study, we discovered that a lifetime of proper feeding could extend a dog's healthy years. You can be assured that our feeding guidelines take this into account, and our recommended portions are optimized for a long, healthy life. Learn more about our Life-Span Study