Purina® Incredible Dog Challenge®
With five core events and a variety of special events, the Incredible Dog Challenge® is sure to keep you on the edge of your seat. Get your fill of amazing dog feats online or attend a live event near you.

Purina® Dog Shows
Do dog shows get your tail wagging? Check out the Purina® Dog Show resource center and learn about showmanship, watch some fun dog show videos or find an event near you.

Alpo® Balloon Tour
What's it like to fly beneath the world's largest can of dog food? Find out in this highflying video series.

Purina® Event Calendar
Check out all of this year's Purina events. Find out when a Purina® event like the Incredible Dog Team or the Pet Comedy Challenge will be coming your way, then mark your calendar and get ready.

Purina® Incredible Dog Team
The Purina Incredible Dog Team exemplifies the pinnacle of precision dog training. Meet the team, check out some amazing pictures and video footage, and find out when they'll be coming to your home town.

Purina® Pet Comedy Challenge
Purina's® second annual Pet Comedy Challenge – a four city tour featuring up and coming comedians that left audiences everywhere howling. Watch them poke fun at our family, friends and learn about this year's contestants.

Purina® Farms
Purina Farms combines a tourist center and two canine competition areas designed to reinforce that special bond between pets and their people. Learn more about Purina Farms here.